The Builder Marketing Podcast

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Welcome to the Builder Marketing Podcast, your go-to source for home builder marketing excellence. Each week, we deliver inspiration, cutting-edge insights, and actionable strategies designed to help you stay sharp, reach today’s buyers, and generate more sales-ready leads. Join us for real-world conversations with industry leaders who share proven ideas and the tactics that actually work. Hosts Greg Bray, President of Blue Tangerine, and Kevin Weitzel, Partner with Business Development Focus at Outhouse, bring you a wealth of home builder online marketing experience. Join them each week as they interview new guests and challenge you to push your digital marketing results to new heights. Key topics include home builder SEO and GEO, home builder AI, home builder websites, home builder digital assets, home builder digital marketing, and more!

Episode #312: Embracing a Retail Mindset in Home Building - Dennis Webb

Mar 25, 2026

This week on the Builder Marketing Podcast, Dennis Webb of Fulton Homes joins Greg and Kevin to discuss why home builders should embrace a retail mindset to enhance the home buyer experience, boost long-term profitability, and raise the standard for the entire industry.

Episode #311: Mastering New Home Builder Sales Negotiation - Roland Nairnsey

Mar 18, 2026

This week on the Builder Marketing Podcast, Roland Nairnsey of New Home Sales Plus joins Greg and Kevin to discuss how mastering new home builder sales negotiation can boost sales, increase profitability, and elevate the home buyer experience.

Episode #310: Content is Still King in Home Builder Marketing - Dan Bridenstine

Mar 11, 2026

This week on the Builder Marketing Podcast, Dan Bridenstine of Group Two joins Greg and Kevin to discuss why educational, engaging, and authentic content is still the king in home builder marketing, and why it is essential for attracting and converting modern homebuyers.

Episode #309: Strategic Video Marketing for Home Builders - Jon Sherman

Mar 4, 2026

This week on the Builder Marketing Podcast, Jonathon Sherman of VC Productions joins Greg and Kevin to discuss how home builder marketers can create strategic, engaging, and effective video content that generates leads and delivers a return on investment.