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Welcome to The Home Builder Digital Marketing Podcast!  Over 90% of today’s home buyers start their buyer journey online.  Here we talk with not only industry experts, but also your fellow home builder marketers to learn how you can succeed in our incredibly competitive digital world. 

Hosts Greg Bray, President of Blue Tangerine, and Kevin Weitzel, VP of Business Development and Sales at Outhouse, bring you a wealth of home builder online marketing experience. Join them each week as they interview new guests and challenge you to push your digital marketing results to new heights.

 

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  2. Episode #24: Importance of Truly Understanding the Buyer's Needs - Dana Kovach

Episode #24: Importance of Truly Understanding the Buyer's Needs - Dana Kovach

Sep 2, 2020

Greg and Kevin were proud to welcome Dana Kovach, owner of Kovach Marketing to the Home Builder Digital Marketing Podcast.  Listen as they sit down to talk about the importance of branding, the importance of truly getting to know your target segment and potential home buyer in today’s world. Dana also shares how to get builders to reveal the purpose or inspiration behind each community to find the right target buyer's and so much more.

Show Notes:

https://www.buildermarketingpodcast.com/episodes/24-importance-of-truly-understanding-the-buyers-needs-dana-kovach