The Builder Marketing Podcast

Welcome to the Builder Marketing Podcast, your go-to source for home builder marketing excellence. Each week, we deliver inspiration, cutting-edge insights, and actionable strategies designed to help you stay sharp, reach today’s buyers, and generate more sales-ready leads. Join us for real-world conversations with industry leaders who share proven ideas and the tactics that actually work. Hosts Greg Bray, President of Blue Tangerine, and Kevin Weitzel, Partner with Business Development Focus at Outhouse, bring you a wealth of home builder online marketing experience. Join them each week as they interview new guests and challenge you to push your digital marketing results to new heights. Key topics include home builder SEO and GEO, home builder AI, home builder websites, home builder digital assets, home builder digital marketing, and more!

Episode #41: The Fundamental Change in Consumer Behavior - Meredith Oliver

Dec 30, 2020

On this week's episode of the Home Builder Digital Marketing Podcast, Greg and Kevin had the opportunity to chat with Meredith Oliver, Chief Digital Marketing Strategist of Meredith Communications. They discuss making data-driven marketing decisions, how customers have fundamentally changed from the COVID-19 pandemic,...

Episode #40: Holiday Special - 2020

Dec 23, 2020

On this very special holiday episode, Greg and Kevin put you in the holiday spirit by sharing some of their holiday traditions and what they are looking forward to in 2021! You don't want to miss this, Kevin even shares a very special rendition of Blue Christmas.

We hope you have a happy and healthy holiday...

Episode #39: Builder Panel - Home Builder Digital Marketing Summit - Fall 2020

Dec 16, 2020

Join marketing experts Chris Hartley, Ashely De Young-Seibert & Michelle Smallwood, plus, the always entertaining Kevin Weitzel from Outhouse as moderator. This session from our recent Home Building Digital Marketing Summit lets you see how other home builders are putting their marketing and digital technologies...

Episode #38: The Engagement Power of Interactive Floor Plans and Site Plans - Lauren St. Martin

Dec 9, 2020

This week Lauren St. Martin, marketing manager at Creative Homes, joined Greg and Kevin to discuss the power of interactive floor and site plans and how they improve engagement. They also discuss how implementing an OSC can be a benefit for both marketing and sales.

Show Notes:

Episode #37: Recap - Home Builder Digital Marketing Summit - Fall 2020

Dec 2, 2020

Did you miss the Home Builder Digital Marketing Summit? Don't worry, on this week's episode, Greg and Kevin share some of their favorite moments from each day of the Summit. They also share the grand prize winners, so listen close! You might be a WINNER!

Show Notes: