The Builder Marketing Podcast

Welcome to the Builder Marketing Podcast, your go-to source for home builder marketing excellence. Each week, we deliver inspiration, cutting-edge insights, and actionable strategies designed to help you stay sharp, reach today’s buyers, and generate more sales-ready leads. Join us for real-world conversations with industry leaders who share proven ideas and the tactics that actually work. Hosts Greg Bray, President of Blue Tangerine, and Kevin Weitzel, Partner with Business Development Focus at Outhouse, bring you a wealth of home builder online marketing experience. Join them each week as they interview new guests and challenge you to push your digital marketing results to new heights. Key topics include home builder SEO and GEO, home builder AI, home builder websites, home builder digital assets, home builder digital marketing, and more!

Episode #253: Understanding Your Home Buyer Audience - John Peragine

Jan 29, 2025

This week on The Home Builder Digital Marketing Podcast, John Peragine of Audience Town joins Greg and Kevin to discuss how home builders can market more effectively by getting to know their audience through data analytics.

Episode #252: New Home Buyer Customer Experience Expectations - Josh Paul

Jan 22, 2025

This week on The Home Builder Digital Marketing Podcast, Josh Paul of Homebuilder Ops joins Greg and Kevin to discuss the 2024 New Home Buyer Customer Experience Expectations, a nationwide research study of buyers' residential construction sales and marketing preferences.

Episode #251: Elevating Interior Design in Model Homes - Doris Pearlman

Jan 15, 2025

This week on The Home Builder Digital Marketing Podcast, Doris Pearlman of Possibilities for Design joins Greg and Kevin to discuss how working with professional interior designers and merchandisers to design model homes can help home builders create spaces that connect with home buyers and increase revenue.

Bonus Episode: Key Touchpoints That Build Brand Trust CommVersion Webinar - Greg Bray and Kevin Weitzel

Jan 13, 2025

On this bonus episode of The Home Builder Digital Marketing Podcast, Grey and Kevin share a CommVersion webinar with Nick Chitty, during which they discuss key customer touchpoints that build brand trust and drive sales.

Episode #250: Personalizing Home Builder Marketing - Brian Newquist

Jan 8, 2025

This week on The Home Builder Digital Marketing Podcast, Brian Newquist of Kovach Marketing joins Greg and Kevin to discuss the importance of personalizing home builder marketing to create a stronger connection with home buyers.