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Welcome to The Home Builder Digital Marketing Podcast!  Over 90% of today’s home buyers start their buyer journey online.  Here we talk with not only industry experts, but also your fellow home builder marketers to learn how you can succeed in our incredibly competitive digital world. 

Hosts Greg Bray, President of Blue Tangerine, and Kevin Weitzel, VP of Business Development and Sales at Outhouse, bring you a wealth of home builder online marketing experience. Join them each week as they interview new guests and challenge you to push your digital marketing results to new heights.

 

  1. All Episodes
  2. 2020
  3. 05

Episode #10: Creating and Leveraging App-Based Customer Experiences - Kody Smith

May 27, 2020

Kody Smith of NoviHome, joined Greg and Kevin to take a deep dive into opportunities that exist when home builders place importance on the digital experience. Learn why digital tools are the norm in other industries, yet, some builders have not embraced the digital efficiencies and what experience can be leveraged to...

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Episode #09: Communicating with Customers on Their Terms - Bassam Salem

May 20, 2020

When it comes to thought leaders in the home builder industry, Bassam Salem, CEO, and Founder of AtlasRTX is on the top of the list. We were grateful to sit down with Bassam and discuss communicating with customers on their terms. Bassam discusses how technology can solve business problems, assist with customer service,...

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Episode #08: Creating Buyer's Trust with Progression Photos - Gordon Henderson

May 13, 2020

Gordon Henderson of 149Photos joined the Home Builder Digital Marketing Podcast to share how providing weekly home building progress photos online can eliminate pain points for a variety of stakeholders. Gordon covers how adding value to the customer journey even after the sale, can build customer loyalty...

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Episode #07: Re-evaluating the Value of Email Marketing - Angela McKay

May 6, 2020

We were so glad to talk with Angela McKay, the VP of Client Experience at Lasso CRM, regarding email marketing. Angela has a range of expertise within marketing and the home building industry, but email is her passion. She drops excellent advice on how to step up your email and details how giving respect and nurturing...

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