The Home Builder Digital Marketing Podcast

Welcome to The Home Builder Digital Marketing Podcast! Over 90% of today’s home buyers start their buyer journey online. Here we talk with not only industry experts, but also your fellow home builder marketers to learn how you can succeed in our incredibly competitive digital world.

Hosts Greg Bray, President of Blue Tangerine, and Kevin Weitzel, VP of Business Development and Sales at Outhouse, bring you a wealth of home builder online marketing experience. Join them each week as they interview new guests and challenge you to push your digital marketing results to new heights.

Episode #258: The 2024 Home Buyer Conversion Report - Jimmy Diffee

Mar 5, 2025

This week on The Home Builder Digital Marketing Podcast, Jimmy Diffee of Bokka Group joins Greg and Kevin to discuss the 2024 Home Buyer Conversion Report, a detailed analysis that will help home builders understand the key influences that cause home buyers to take action.

Episode #256: Effective Home Builder Geofencing - Greg Bray and Kevin Weitzel

Feb 19, 2025

This week on The Home Builder Digital Marketing Podcast, Greg and Kevin discuss how home builders can use geofencing for more precise ad targeting and to generate more qualified home buyer leads.

Episode #254: Innovative Home Builder Digital Marketing - Melissa Cervin

Feb 5, 2025

This week on The Home Builder Digital Marketing Podcast, Melissa Cervin of Lombardo Homes joins Greg and Kevin to discuss how home builder digital marketers can use innovative tools to improve customer experience and increase sales.

Episode #253: Understanding Your Home Buyer Audience - John Peragine

Jan 29, 2025

This week on The Home Builder Digital Marketing Podcast, John Peragine of Audience Town joins Greg and Kevin to discuss how home builders can market more effectively by getting to know their audience through data analytics.

Episode #252: New Home Buyer Customer Experience Expectations - Josh Paul

Jan 22, 2025

This week on The Home Builder Digital Marketing Podcast, Josh Paul of Homebuilder Ops joins Greg and Kevin to discuss the 2024 New Home Buyer Customer Experience Expectations, a nationwide research study of buyers' residential construction sales and marketing preferences.