The Builder Marketing Podcast

Welcome to the Builder Marketing Podcast, your go-to source for home builder marketing excellence. Each week, we deliver inspiration, cutting-edge insights, and actionable strategies designed to help you stay sharp, reach today’s buyers, and generate more sales-ready leads. Join us for real-world conversations with industry leaders who share proven ideas and the tactics that actually work. Hosts Greg Bray, President of Blue Tangerine, and Kevin Weitzel, Partner with Business Development Focus at Outhouse, bring you a wealth of home builder online marketing experience. Join them each week as they interview new guests and challenge you to push your digital marketing results to new heights. Key topics include home builder SEO and GEO, home builder AI, home builder websites, home builder digital assets, home builder digital marketing, and more!

Episode #58: Engaging Home Buyers with Video Storytelling - Shane Austin

Apr 28, 2021

During this episode of the Home Builder Digital Marketing Podcast, Greg and Kevin sit down with Abrazo Home’s "Chief Storyteller" Shane Austin. The three discuss capturing home buyers' attention by telling stories using video.

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Episode #57: Focusing on How People Want to Shop - Beth Byrd

Apr 21, 2021

On the Home Builder Digital Marketing Podcast this week, we welcomed Beth Byrd of Beacon Homes for an in-depth conversation focusing on how home buyers want to shop. Greg, Kevin, and Beth also discuss the benefit of looking outside the home builder industry for marketing inspiration.

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Bonus Episode: Spring 2021 Home Builder Digital Marketing Summit: Sneak Peek

Apr 19, 2021

On this week's episode of The Home Builder Digital Marketing Podcast, Greg and Kevin give you a little sneak-peek into the upcoming Home Builder Digital Marketing Summit – Virtual Series, April 29, May 6, May 13, May 20, 12-2 ET.

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Episode #56: Using AI & Data to Nurture the Home Buyer Journey - John Hiscox

Apr 14, 2021

In this week's episode, Greg and Kevin are joined by John Hiscox, Co-founder of OpenHouse.ai to discuss nurturing the home buying experience by using AI and data and so much more.

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Episode #55: Immediacy & Customer Experience - Dave Betcher

Apr 7, 2021

Join Dave Betcher of AtlasRTX on this week's episode of the Home Builder Digital Marketing Podcast. Greg, Kevin, and Dave discuss how to create immediacy and take advantage of the opportunity to build your brand and customer experience.

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