The Builder Marketing Podcast

Welcome to the Builder Marketing Podcast, your go-to source for home builder marketing excellence. Each week, we deliver inspiration, cutting-edge insights, and actionable strategies designed to help you stay sharp, reach today’s buyers, and generate more sales-ready leads. Join us for real-world conversations with industry leaders who share proven ideas and the tactics that actually work. Hosts Greg Bray, President of Blue Tangerine, and Kevin Weitzel, Partner with Business Development Focus at Outhouse, bring you a wealth of home builder online marketing experience. Join them each week as they interview new guests and challenge you to push your digital marketing results to new heights. Key topics include home builder SEO and GEO, home builder AI, home builder websites, home builder digital assets, home builder digital marketing, and more!

Episode #54: Balancing Production Capacity and Sales - Al Trellis

Mar 31, 2021

Greg Bray and Kevin Weitzel are joined by Al Trellis, co-founder of Home Builders Network. During this episode, they discuss philosophy of balancing production capacity and sales in a shifting market place. Al is full of knowledge from his years of experience, so this is an episode you don't want to miss.

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Episode #53: Handling Good Market Syndrome, “More Better” - Matt Riley

Mar 24, 2021

On this week's episode of the Home Builder Digital Marketing Podcast, Greg and Kevin had the opportunity to sit down with Matt Riley of Group Two. Join as they discuss how to cleverly take on "good market syndrome" and how to continue to set up your business for years to come.

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Episode #52: Striving to Innovate the Home Buyer Experience - Sarah Titus

Mar 17, 2021

This week on the Home Builder Digital Marketing Podcast Greg and Kevin had the opportunity to discuss innovating the home buying experience with Sarah Titus from Eastbrook Homes. Sarah provides a lot of takeaways, including insight from a focus group, and she reveals some behind-the-scenes coordination of a creative...

Episode #51: The Growing Marketing Expectations in Home Buying - Kim Sandoval

Mar 10, 2021

On this week's episode of the Home Builder Digital Marketing Podcast we welcomed Kim Sandoval of Classic Homes & Flying Horse. She joins Greg and Kevin to discuss how growing marketing expectations have changed the home buying industry and so much more.

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Episode #50: Embracing Ever-Changing Technology - Lisa Lausten

Mar 3, 2021

This week on the Home Builder Digital Marketing Podcast, Greg and Kevin were joined by Lisa Lausten, Senior VP of Marketing at Stanley Martin Homes. They discuss how technology shifts should reflect how consumers not only shop for homes, but shop in general. You don't want to miss Lisa's noteworthy journey that brought...