The Builder Marketing Podcast

Welcome to the Builder Marketing Podcast, your go-to source for home builder marketing excellence. Each week, we deliver inspiration, cutting-edge insights, and actionable strategies designed to help you stay sharp, reach today’s buyers, and generate more sales-ready leads. Join us for real-world conversations with industry leaders who share proven ideas and the tactics that actually work. Hosts Greg Bray, President of Blue Tangerine, and Kevin Weitzel, Partner with Business Development Focus at Outhouse, bring you a wealth of home builder online marketing experience. Join them each week as they interview new guests and challenge you to push your digital marketing results to new heights. Key topics include home builder SEO and GEO, home builder AI, home builder websites, home builder digital assets, home builder digital marketing, and more!

Episode #317: 6th Annual Online Homebuyer Mystery Shop Report - Leah Fellows and Carol Morgan

Apr 29, 2026

This week on the Builder Marketing Podcast, Leah Fellows of Blue Gypsy Inc. and Carol Morgan of Denim Marketing join Greg and Kevin to discuss the 6^th Annual Online Homebuyer Mystery Shop Report, a comprehensive assessment designed to provide home builders with an in-depth look at their OSCs' effectiveness and...

Episode #314: Mentoring Youth in the Home Building Industry - Jennie Wunderlich

Apr 8, 2026

This week on the Builder Marketing Podcast, Jennie Wunderlich of PSC Distribution joins Greg and Kevin to discuss how home builders and those in the trades can help shape the future of the industry by mentoring young adults through workplace shadowing and professional training.

Episode #313: The Home Building Trade Partner Advantage - Don Bronchick

Apr 1, 2026

This week on the Builder Marketing Podcast, Don Bronchick of BuilderBeast Consulting joins Greg and Kevin to discuss why moving from vendors to trade partners can revolutionize a home builder’s operations, safeguard their brand, and turn every project into a powerhouse for referrals.

Episode #312: Embracing a Retail Mindset in Home Building - Dennis Webb

Mar 25, 2026

This week on the Builder Marketing Podcast, Dennis Webb of Fulton Homes joins Greg and Kevin to discuss why home builders should embrace a retail mindset to enhance the home buyer experience, boost long-term profitability, and raise the standard for the entire industry.

Episode #311: Mastering New Home Builder Sales Negotiation - Roland Nairnsey

Mar 18, 2026

This week on the Builder Marketing Podcast, Roland Nairnsey of New Home Sales Plus joins Greg and Kevin to discuss how mastering new home builder sales negotiation can boost sales, increase profitability, and elevate the home buyer experience.