The Builder Marketing Podcast

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Welcome to the Builder Marketing Podcast, your go-to source for home builder marketing excellence. Each week, we deliver inspiration, cutting-edge insights, and actionable strategies designed to help you stay sharp, reach today’s buyers, and generate more sales-ready leads. Join us for real-world conversations with industry leaders who share proven ideas and the tactics that actually work. Hosts Greg Bray, President of Blue Tangerine, and Kevin Weitzel, Partner with Business Development Focus at Outhouse, bring you a wealth of home builder online marketing experience. Join them each week as they interview new guests and challenge you to push your digital marketing results to new heights. Key topics include home builder SEO and GEO, home builder AI, home builder websites, home builder digital assets, home builder digital marketing, and more!

Episode #49: Defining Principles for Customer Experience - Alaina Money-Garman

Feb 24, 2021

Join Alaina Money-Garman from Garman Homes on this week’s episode of the Home Builder Digital Marketing Podcast. Greg, Kevin, and Alaina discuss how defining your core business principles will boost customer experience, as well as the impact of women and BIPOC in home building.

Show Notes:

Episode #48: Willingness to Change Your Paradigm - Carl Baker

Feb 17, 2021

In this week's episode of the Home Builder Digital Marketing Podcast we had the opportunity to talk with Carl Baker from Tresidio Homes. Greg, Kevin, and Carl discuss how the psychology of selling homes is almost identical to B2B sales, and how to have the willingness to change your paradigm to continue to grow...

Episode #47: Leveraging Google My Business for Home Builders - Cabe Vinson

Feb 10, 2021

This week on the Home Builder Digital Marketing Podcast, Greg and Kevin were joined by Cabe Vinson of Blue Tangerine. Cabe shares tons of valuable information about how Google My Business can boost your business today.

Show Notes:

Episode #46: The Warranty & Marketing Brand Connection - Stacey Kincaid

Feb 3, 2021

On this week's episode of the Home Builder Digital Marketing Podcast, Greg and Kevin discuss the connection between marketing and warranty with ProHome’s Stacey Kincaid. Stacey is the director of Marketing and Support Services at ProHome and delivers outstanding insight as she’s been involved in home building in...